Who pays first?

New article on MSNBC on who pays first men or women?

From the article:
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There was, of course, more to it than that. But one of the things that most attracted me to my husband was his boundless generosity when it came to me.

Me -- the feminist, the aggressive professional, the battler of gender inequality wherever it lurks.

Me -- the woman who thinks the man should pay for the first date.
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I'm really trying to figure this one out. The three tenets of the mystery method approach:
Demonstration of Higher Value
Neg
Time Constraint

All three together + decent body language = relatively good pickup.

However, if someone treats the woman as the prize, then this sets up the frame that the woman already has the man, and therefore he is not a challenge. She loses interest. But, at the same time, a woman wants a man to pay for the meal. Make sense? Not really. But, that's the point.

On a logical level, the woman wants the VALIDATION of the man paying for her, but on an emotional level, she wants what she can't have (or what others have and she doesn't).

According to David Deangelo, "Sex is an economic gain."

On hundreds of pop culture articles as well as psychology textbooks, the methodology of attraction usually follows:
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Perhaps we can rationalize that our desire for a man to pay is the modern version of an age-old evolutionary urge. The female of any species gravitates toward a mate who can provide for her and any potential offspring, says Boyce Watkins, a finance professor at Syracuse University and author of "Financial Lovemaking 101."
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But, what most articles FAIL to note is that if a woman is cheating on her husband, she is MORE likely to do it when she is ovulating. Ahh, so that adds a twist to the simple resources-sex equation. Women want to maximize their reproductive utility, whether it comes in the form of a rich man or the genes of an alpha male.

Either way, there is still tremendous hypocrisy to modern feminism, which demands that men pay for women, but at the same time, we are not allowed to have sex with prostitutes.

Sex is an economic game, people. It's high time the media stops sprouting pop psychology and really delve into the evolutionary psychology of attraction.